Ready for the Big Challenge.

No two tasks are the same, but we handle each one with endless passion and relentless creativity. From envisioning a positive sustainable future with DTE, to applying keen insights in the world of healthcare, our work demonstrates: although REGROUP might be small, our experience and successes certainly are not. 

Energy & Utilities

In an industry where consumers often have no choice of provider, no understanding of price or value, and minimal contact with the company outside of payment of outage, what room is there for innovation and excitement? Well, a lot.

Energy companies play a critical role in our economy and our environment. As they advance their infrastructures, we help them build trust and communicate the future they promise.


In working across a variety of financial service institutions, we know success not only requires great products, but a focused strategy and vision. With fintech companies continually disrupting the industry, that’s especially true.

As how we handle money changes, so must our marketing. Standing out in such a commoditized market requires both a strong brand and seamless customer experience. And we have just the tools to achieve and solidify your brand’s position.

Franchise and Multi-unit Retail

Franchise work—whether it’s aligning stakeholders or implementing sweeping systematic changes—has been a catalyst for REGROUP’s success. Our industry vets have grown small brands to category leaders, reinvented seasoned brands and executed successful concepts around a single brand promise. 

Managing a franchise or multi-unit system requires a visionary strategy, a well-defined brand and strong customer experience-driven culture. When you partner with us, those are just the start. 


We understand healthcare—the balancing act required to stay ahead of policy change, patient demands, health tech innovations and privacy. Navigating such large-scale transformation isn’t easy, but it’s what our team has done for years. 

In working with physicians, providers, device manufacturers, in-home care and hospice, we’ve gained keen insight into the disruption the healthcare industry faces. We’d love to equip you for those big changes. 

Travel & Leisure

We don’t shy away from the fact that we’re proudly in the Midwest. And, with such historical places and beautiful excursions right in our backyard, why would we?

Over the years, REGROUP has been fortunate to work with quintessential Michigan companies. While our work has certainly been transformative—requiring us to build brands from the ground up—it never fails to celebrate their wonderful stories and spirits.

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Brands we’ve helped transform:

DTE Energy Logo
Duskin logo
Goldfish Swim School Logo
Michigan Medicine Logo
Chevron Logo
DFCU Financial Logo
ChildTime Logo
Right at Home logo
Ben & Jerry's Logo
AAA Life Logo
Flagstar Bank Logo